There are problematic alcohol behaviours (hazardous and binge drinking) observed in the NZ born Samoan youth population more than the general population. The aim of this research is to investigate the perspectives on alcohol consumption amongst New Zealand born Samoan youth (aged 16-24) living in Auckland, New Zealand. This research will use a qualitative approach to collect data from the participants. This will be used to gain an insight on the participants' experiences. The research will be underpinned by grounded theory. This approach allows for the collection and analysis of data to form theories from this data. The findings of this research will inform the alcohol and addiction services (both mainstream and Pacific providers) who deal with Samoan clients. This research will also inform factors to consider when interacting with Samoan clients from different generations. It will contribute to finding an insight on a group of the Samoan population.