This research project is seeking to explore the knowledge and perceptions of pharmacy as a profession and a career amongst young Māori. The purpose of this is to understand some of the reasons for low Māori Bachelor of Pharmacy enrolments and develop ideas for effective ways to increase enrolments. This project will use face to face interviews with a sample of rangitahi Māori aged between 13 and 15 years old. At the moment, only 2% of the Pharmacy workforce is Māori, so there needs to be an increase in Māori recruitment rates to create a workforce that is reflective of the population in New Zealand. Currently, I am in the process of completing my Bachelor of Pharmacy at the University of Auckland. I also actively participate in promoting pharmacy and health as a career for Māori through my connections with the Māori Pharmacists Association and Whakapiki Ake rangatahi programme.